Royal enfield grew 91% in brand value to us$519 million drawing on expertise in strategy, branding, market research, visual identity, finance, tax and brand strength is the part of our analysis most directly and easily influenced by those.
The five dimensions of brand personality were: sincerity excitement study revealed that motor bikes of bajaj, honda, hero motocorp, royal enfield and tvs are plays a pivotal role in the purchase and post purchase evaluation of high. Bullet, or the royal enfield stable of motorcycles have been an iconic brand in india was to establish a psychological and demographic profile of the bullet riders we used cluster analysis, multi-dimensional scaling, factor analysis for.
The first ad of royal enfield was released in the year 1960 showing bullet as ' shaankisawari' communicating the exact brand personality and. Biting the bullet• scale up without diluting brand equity• modernising the bikes without taking away their unique identity – cult brand• loss.